CUSTOMER EXPERIENCE MANAGEMENT. Having a client experience is always relevant to a business management. Although it is insufficient, at times it is very necessary. The organizations manage the client’s experience depending on how all the companies are doing so that they can be able to grow the revenue. There are those surveys which ask more about the company than even the buyers. That is why at times, the mindset is always focused on the company, rather than the buyer’s well- being. The employees should always be focused on knowing who the boss is. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. Making it easy for the customers only needs one to get and use the solutions they might be seeking and also by showing them that they are the priority. The customers world is supposed to be best rather than the time spent on checking on the competitors. Learning the customers’ frustrations is also another thing one should put much effort in. The employees should also make it a habit to shifting to the customers experience optimization. This is another way of life to socializing with the customers. Engaging employees to resolve and prevent issues for the customers’ is another thing that they should ensure. Collaborating cross-organizationally for the customer experience excellence is another idea. The customers sharing their experiences is another way to help them since the employees can be able to determine where they went wrong. The customers experience management is slowly changing since life is slowly taking to a digital meaning. Many organizations are now investing more of their resources than before. Identifying the best communication channels for the audience is always a great idea. The best thing which the organizations are supposed to do, is to get a specific channel which they will be communicating to their customers. The touch points of a channel communication always ranges from customer service help lines to a company website, social media channels and other stores. Even though there can be optimization of touch points, the companies can also work to making the customers become more profitable. Use of market research to identify and understand the target audience can also help on improving the efficiency and the effectiveness too. People should also concentrate on the resources of target market segments. Analysis and measurements of the effectiveness of strategies implemented can also be a way to attract customers. Customers can also be rewarded on checking their experience management goals as an identification of the most effective customer touch points.